Edison Best New Product Award
Each year, the Edison Awards Steering Committee accepts nominations for the Best New Product Awards from companies and individuals just like you.
The Edison Best New Product Awards are known around the world for recognizing and honoring innovation and excellence in the development, marketing and launch of new products and services. These awards symbolize the persistence and excellence personified by Thomas Alva Edison, while also strengthening America's drive to remain at the forefront of innovation, creativity, and ingenuity in the global economy.
Evaluation Criteria
Building on the heritage of Thomas Edison and the 25-year legacy of the Edison Awards, we have evolved our evaluation criteria for the 2012 awards, ensuring that all companies, regardless of industry, domain or innovation type can clearly communicate, affirm and support their nomination. These new evaluation criteria were established to be more relevant, more comprehensive, more aligned with the ever-evolving definition of "innovation," more transparent for nominees AND more clearly defined for our voting bodies. All entries will be judged on the following Edison Award criteria:
- CONCEPT: opportunity, conception, method & development
In the true spirit of Thomas Edison, we are looking for innovations that not only address a need and solve a problem but also seize an opportunity and create a new market or industry. And true to Edison's work, we are interested in the overall method and development of the concept and opportunity. We would like to understand how discovery, collaboration, iteration, prototyping, etc. contributed to the conception and development of the innovation as it progressed from genesis to design and implementation.
- VALUE: need/desire, differentiation, advantage & cost
For Edison, value was a primary driver for his innovations. We would like to understand how the innovation satisfies an existing need or desire. We are seeking evidence for how the offering is different and whether it has distinct, game changing advantages over any alternatives. We also want to evaluate its unique value proposition, the relationship between its cost and benefits and its economic desirability.
- DELIVERY: message, engagement, availability, achievement
Edison was not only an accomplished innovator but also a great communicator, marketer and master of delivery. We would like to understand how the message and broader story of the innovation is communicated in clear and compelling ways. We are looking for interesting examples of how consumers have been engaged and how the offering has been delivered and made available to the marketplace.. Finally, we are interested in how the value proposition of the offering is being achieved, fulfilled and validated in the marketplace.
- IMPACT: sustainability, social responsibility & potential
Edison devoutly believed that real innovation not only demonstrated commercial success but also sustained sensitivity to broader implications. We would like to understand the immediate and longer term impact the innovation has on the environment and society as a whole. We are also interested in how the offering may establish a vision or be the basis of a larger system or platform of innovations and how it might be an inspiration to future innovation and innovators.
Throughout 2011, the Edison Awards Steering Committee monitors the development and successful launch and marketing of innovative products and services. We receive nominations through an open call for entries between September 1 and - December 16, 2011.
