EDISON BEST NEW PRODUCT AWARDS:
Aaron Patzer, the CEO of Mint.com, revels in his company's 2009 Silver Edison win, which coincided with Mint.com's one-millionth customer.
Every year, the Edison Awards Steering Committee accepts nominations from companies and consumers just like you.
All entries will be judged on the following Edison Best New Product Award criteria:
- Marketplace Innovation: The strategy and positioning of the product’s introduction was innovative and traditional marketing techniques (such as advertising, sales promotions) were used in creative ways that introduced the new product to consumers.
- Marketplace Success: The product shows signs of cash register success and staying power.
- Technological Innovation: The product or service is on the cutting edge of new technology.
- Market Structure Innovation: The product pioneers a new market or restructures an existing market by creating a new segment or dominating an existing one.
- Societal Impact: The product improves the consumer’s lifestyle and/or increases the consumer’s freedom of choice.
Edison Best New Product Award categories include:
- Consumer Package Goods
- Electronics and Computers
- Energy and Sustainability
- Media and Visual Communications
- Science and Medical
- Lifestyle and Wellness
- Industrial Design
- Living, Working and Learning Environments
- Technology
- Transportation
Throughout 2009, the Edison Best New Product Award Steering Committee monitors the development and successful launch and marketing of innovative products and services. We receive nominations through an open call for entries between September-December, 2009.
