Edison Award Categories
Edison believed products should be easy to buy, and priced in a way that multiple audiences could enjoy them. Edison marketed several types of phonographs ranging from super-premium to bare bones lines, ensuring that Edison records could be enjoyed by millions. He worked with concessionaires and created licensing arrangements to ensure broad distribution for all his Edison-branded products, ranging from motion pictures to batteries.
Electronics and ComputersIn addition to his extraordinary accomplishments in applied science, Thomas Edison is credited with several basic science breakthroughs. One in particular, called “The Edison Effect,” came about as Edison was undertaking experiments on the early incandescent electric light. He noted that carbon from the filaments he used was being deposited in a particular pattern on the inside of several glass light bulbs. Edison’s work demonstrated how a stream of these deposits could be manipulated and caused to follow specific paths. “The Edison Effect” became the underlying discovery leading to the invention of the vacuum tube, giving birth to the modern Electronics and Computer industries.
Energy and SustainabilityThomas Edison’s invention of the incandescent electric light transformed the world of commerce as we know it, enabling workers to labor – and generate revenue – beyond daylight hours. But Edison was also a major proponent of energy conservation, and espoused the use of carbon-free energy forms as early as 1905 – when he invented the world’s first storage battery. He said, “I’d put money on the sun and solar energy. What a source of power! I hope we don’t have to wait until oil and coal run out before we tackle that.”
Media and Visual CommunicationsThomas Edison’s continuous innovations in the area of media not only lead to new products and platforms, they also were a gateway to establishing new enterprises and industries. His media products and technology inventions provided opportunities for mass accessibility that revolutionized the way we interact with media on both a local and global level. Edison’s introduction of the Kinetophone allowed individuals to watch moving pictures while listening to music on the Phonograph. His subsequent design and standardization of 35 millimeter celluloid film took the platform a step further by allowing studios to reduce costs and increase distribution. Wider film distribution caused movies to emerge as a popular form of mass entertainment, which laid the groundwork for what has become the motion picture industry.
Science and MedicalIn a radical statement for his day, Thomas Edison believed that physicians of the future would focus on wellness and preventive care rather than disease alone. He stated, “The doctor of the future will give no medicine, but will interest his patients in the care of the human body, in diet, and in the cause and prevention of disease.”
Lifestyle and Social ImpactThomas Edison believed that innovation was fundamentally a social force. He felt it permeated all aspects of our lives and our society. His view of innovation as a force for positive change fundamentally shaped his sense of purpose: “…bringing out the secrets of nature and applying them for the happiness of man. I know of no better service to render during the short time we are in this world.”
Industrial DesignThomas Edison believed that innovation included not only the world of technology but the world of design. He was very focused on creating products that worked with the way people lived. Many of Edison’s original phonographs, movie projectors, and Dictaphones are pleasing even to the contemporary eye because they were designed for high functionality, high quality, and lifestyle integration.
Living, Working and Learning EnvironmentsThomas Edison not only developed a systematic approach to innovation, he designed interior spaces and work environments that were conducive to fostering innovation. His Menlo Park and West Orange Laboratories offered unique interactive spaces as well as areas for solitude. The culture of innovation in Edison’s workplaces was palpable to visitors and employees alike. Edison also designed innovative living spaces. Most notably, he developed a system for pouring entire two-story homes from concrete, offering low cost shelter for families.
Applied TechnologyLittle did Thomas Edison know that, upon the completion of his Menlo Park, New Jersey laboratory in 1876, he would invent the process we know today as Research and Development. At Menlo Park – and later at West Orange – Edison used a systematic process of innovation to churn out new-to-the-world technologies, including the world’s first phonograph, the incandescent electric light, the system of electrical power, motion pictures, and the alkaline storage battery. These technologies transformed the lives of virtually every individual in the developed world from the 1870’s to the 21st century.
TransportationOne of Edison’s most profitable but little known inventions was the Electric Railway. Edison pioneered railroad electrification in 1880 when he built a prototype electric railway at Menlo Park running about one-third of a mile. Edison powered a small electric locomotive using a dynamo generator functioning as a motor, with current supplied from a generating station in back of the laboratory. These systems were eventually expanded, then patented and sold. Importantly, Edison’s storage battery (1905) was also used to power Model T automobiles and municipal vehicles nationwide.
New Retail Frontiers Innovative Services Thomas A. Edison Marketing AwardThe Thomas A. Edison Marketing Award, sponsored by the Marketing Executives Networking Group (MENG), honors extraordinary cases in which the integration of marketing, market and customer thinking has been a key driver in the genesis and development of a new product, service or offering. The Award recognizes the leadership role that marketing plays as an inherent and critical factor in every aspect of the innovation - from inspiration, discovery and development to distribution, positioning and introduction of a concept. Nominees for the Award will be judged on how marketing has driven the development and defined the market success of innovations including new economic and business models, service models, networking models, communications, promotional and media models, among others.
