• "For inno360, the caliber, excellence, and achievement recognized by the Edison Award provided both national recognition and awareness of both our software platform for accelerated innovation, and our company. Some say that you are judged by the company that you keep, if that is the case, then we are in great company, and proud to be amongst the peer group recognized by the Edison Award. Because of the caliber of this award, and the recognition the award has brought us, we have now connected with some of the Edison's of today."

  Frank Kovacs, Chief Marketing Officer, inno360

• "The Edison Award reinforced what our customers are telling us - our dedicated products are leading in ultrasound innovations, allowing clinicians to provide the best quality of care to women of all ages."

  Karl-Heinz Lumpi, General Manager, Women's Health Ultrasound, GE Healthcare

• "Covergirl was thrilled to be recognized as an Edison Award winner for Covergirl & OLAY Simply Ageless Foundation, the only cosmetic product to receive this recognition in 2010."

  Vince Hudson, General Manager of North American Cosmetics, P&G Beauty & Grooming

• "At Align, we were thrilled to win the Edison Gold award. We consider it a great honor, and have integrated the news into our consumer and professional marketing materials."

  Tom Kuhn, Brand Manager, Align

• "Henkel is honored that Purex Complete 3-in-1 Laundry Sheets won a prestigious Edison Gold Award. We have leveraged the Edison Award seal on both consumer and trade marketing elements since the award resonates with all constituencies as a top innovative product."

  Stephen Koven, Senior Brand Manager | Laundry Care, Henkel

• "The Edison Award honor carries a tremendous perceived value and an embedded familiarity in all business, end user and international circles. Edison is a global mark and prestigious achievement for any recipient. The brand is well managed and highly regarded."

  Brian Levine, Vice President Business Development, Windtronics

• "I strongly encourage the innovators of today to engage in this process, and put their best foot forward, for both the experience, the exposure, and the connection opportunities represented by the Edison Award. It clearly opens new doors for everyone involved."

  Frank Kovacs, Chief Marketing Officer, inno360

• "Being a recipient of a prestigious Edison Best New Product Award has opened many new doors for our company. Relationships and partnerships forged during the event itself and as a result of the award have significantly helped to further our brand recognition among stakeholders, media, the online community and target customers."

  Art Jacobsen, General Manager, CarMD Corp.

• "Fast, quality test reporting is vital to patient care. The Edison award underscores the significance of the Simplexa and 3M technologies in bringing high-end molecular testing a step closer to the patient, for faster reporting of reliable results"

  John G. Hurrell, Ph.D., Vice President and General Manager, Focus Diagnostics

• "This award has great personal meaning for me. Thomas Edison has always been a hero of mine, so it is especially gratifying to be honored with an award bearing his name."

  Dr. D. Clark Turner, President and CEO of Aribex and the creator of the NOMAD.

• "Being selected as an Edison Award winner validates our drive to develop an all-new transportation solution.Innovation has been at the heart of the Volt from its onset; from the development of the li-ion battery to the drive unit and the driver connectivity."

  Tony Posawatz, Chevrolet Volt vehicle line director.

• "The Edison Award provides ongoing national recognition of our invention, which fuels the fire of perseverance to keep inventing even in the face of failure. The Edison Award is a validation that at CAPS the impossible is possible."

  Donna Deeds, Executive Director, CAPS

• "Passion for developing diagnostic innovations that will improve patient care is central to our culture and mission. Winning the prestigious Edison award underscores the strength of our commitment to innovation and our patients while also marking the success of our close collaboration with 3M. "

  Surya N. Mohapatra, Ph.D., chairman and chief executive officer, Quest Diagnostics.

• "The positive reaction that the MitraClip device has received from physicians, patients, academics, and organizations such as the Edison Awards, speaks volumes about the strength of Abbott's pipeline of groundbreaking new therapies. This gold award specifically recognizes the innovation and commitment to excellence that our employees have shown in taking this new treatment from concept to improving the lives of patients."

  Chip Hance, Senior Vice President, Vascular, Abbott.

JUDGING

Gigi Wang, President of the Stanford/MIT VLab and Rex Northern, Executive Director Cleantech Open at the 2009 Awards

Throughout 2008 and 2009, the Edison Best New Product Award Steering Committee monitors the development and launch of innovative products and services. We promote the open call for nominations online and through trade and partner publications.

The Edison Best New Product Award Steering Committee will review the nomination forms and look for products and services that excel in the following areas:

• Marketplace Innovation
• Marketplace Success
• Technological Innovation
• Market Structure Innovation
• Societal Impact

Collectively, a comprehensive ballot is compiled and emailed to more than 2000 senior marketing, advertising and business executives from the Marketing Executive Networking Group, (MENG). The ballots are tabulated at the International Headquarters of the Marketing Executives Networking Group and the finalists will be notified via email the week of February 11, 2010.

Finalists are encouraged to display their products and services in the New Product Showcase Reception and attend the Edison Best New Product Awards. Gold, Silver and Bronze winners will be announced at the Edison Awards Ceremony on April 29, 2010 in NYC. Winning teams will have the opportunity to talk with the press, have a team picture taken and license the Edison Best New Product Award Seal.

It has been overwhelmingly proven that the EBNPA Gold, Silver and Bronze award winning seal:

• Captures the consumer
• Drives sales
• Provides a Return On Investment