About Discovery Channel
DISCOVERY CHANNEL (DSC) is dedicated to creating the highest quality nonfiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which reaches 98.1 million viewers in the U.S., can be seen in over 170 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres, including science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

In a world increasingly defined by global markets, connected consumers and volumes of digital information, The Nielsen Company employs advanced data collection methodologies and measurement science to help businesses turn new and traditional sources of data into customer intelligence. Our expertise allows you to better manage brands, launch and grow product portfolios, optimize your media mix and establish meaningful customer relationships globally. As the leader in product innovation we focus on analytical and forecasting expertise, ranging from innovation to new product qualification and optimization. By monitoring millions of consumer-generated media, we have the ability to provide insights into new product development and monitor product launches. Our consumer purchasing behavior panel helps effectively plan and measure products’ performance and our robust database of nearly 100,000 new product concepts can be tapped to help see around the corner to the next big idea.

Strategyn is a global leader in innovation management, with nearly 20 years of experience successfully assisting organizations with their innovation efforts. The firm’s patented process, Outcome-driven Innovation® (ODI), was named the Best Business Idea of 2002 by Harvard Business Review. ODI transforms the popular jobs-to-be-done theory into an innovation best practice, focusing on the metrics that customers use to measure success when executing jobs, tasks, or activities they are trying to get done. In fact, it has helped companies create winning products, lower development costs, get to market quicker — and generate billions of dollars in equity value.

Companies are often told they need to be more innovative. Strategyn offers the process, tools and resources required to make that possible, from market selection and understanding customer needs to concept creation and validation. The firm’s clients include Microsoft, the Robert Bosch Corporation, Chiquita Brands, Hallmark, IBM, Johnson & Johnson, Motorola and Pfizer. You may learn more by visiting www.strategyn.com.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.