Inside Edison Award nominee PepsiCo’s 2015 Super Bowl Ad Game With CMO Simon Lowden

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Categories Edison Awards News


Ahead of Super Bowl XLIX Jennifer Rooney, CMO Network Editor at Forbes, sat down with Simon Lowden, CMO of Edison Awards nominee PepsiCo, to discuss marketing strategy leading up to and through the big game. This will mark the third year in a row that Pepsi is sponsoring the halftime show but that’s just the tip of the iceberg MORE

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